If you are in the market to purchase a man’s wedding ring, then you have surely come across palladium wedding rings. Within the jewellery industry, alladium is known as the “newest precious metal”. It officially emerged in the UK jewellery market in 2010. Within a few years it acquired a big share of the wedding ring market for men.
The appeal of palladium wedding rings for men
Simply put, it is affordability.
In the last couple of years, the price of gold has increased tremendously. This is because during periods of economic instability, financial investors turn to gold as a safe investment. In turn, this pushes the price of gold higher. This surge in price has meant that gold priced itself out of the budget of many wedding couples.
Also, many brides opt for platinum wedding and engagement rings. This leaves men with a tighter budget for their wedding ring. In comparison with gold and platinum, palladium has a lower price point.
The combination of these factors enabled palladium to gain popularity over both these metals in the market of men’s wedding rings. The lower price per gram also allows a wider ring profile, which most men prefer.